Alpha Century

Alpha Century

The creative agency for entrepreneurs

What We Do

We work with like-minded organisations from global companies to idea stage start-ups.

We support brands, and people with flair and ambition, by delivering strategic planning, advertising, social, content and production.

We are firm believers in making theory and creativity become tangible as quickly as possible.


Leadership Team

  1. Barnaby Girling

    ECD / Co-Founder

    Barney has spent the last 15 years as director of his own production companies. He was made the youngest partner of Brainchild UK the consultancy set-up by Ex CD of TBWA- Murray Partridge.


    Since then he founded ShootGroup, a production company designed to nurture younger, unsigned directorial talent and Holster Studios, now Unit9films.


    Barney has directly created work for clients including: Honda, Tropicana, Disney, Lexus, L’Oreal, Guinness, Fosters, Nissan, Jamesons, T-mobile, Virgin Atlantic, Macleans, Doritos, Unicef, Jet Blue, PartyGaming and Yamaha.

  2. Hugo Feiler

    CEO / Co-Founder

    Hugo’s professional trajectory runs through senior positions in agency, client and production.  After seven years at Abbott Mead Vickers BBDO, he joined Sony Electronics as General Manager of Marketing Communications across Europe.


    In 2008 Hugo returned to agency life at Grey London, becoming Managing Director in 2009, where he was a key member of the leadership team during the agency’s rejuvenation.   


    In 2012 he moved into production as a partner at the interactive film production company Holster Studios, before co-founding Alpha Century in 2013.

  3. Matt Buttrick

    Head of Strategy / Partner

    Previously a Planning Director at Grey London, Matt worked with brands such as HSBC, Lucozade, The British Heart Foundation and Duracell. He led the planning on Volvo which produced the Grand Prix winning LifePaint campaign at the 2015 Cannes Lions.


    He has won numerous planning awards including a Creative Effectiveness Black Lion at Cannes and a Gold at the IPA Effectiveness Awards.


    Before Grey, Matt spent 10 years as Planning Director at MediaCom London, looking after brands such as Audi, Sky, Nokia, Shell, Nikon and the Home Office.