Alpha Century Ltd. is registered in England & Wales with company number 8517132

Registered address: 14-18 Great Titchfield Street, London W1W 8BD.

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“Branding is dead. Everybody finds out about products on social media or review sites these days, so don’t spend your money on marketing, use it to make your product better instead.”

For a lot of entrepreneurs, this sums up their view on marketing. The trouble is, there...

You’re sitting in a meeting and you’ve got a great idea. You know it will have a huge impact on your company’s future. You also know that, if you mention it, it’ll either be rubbished, claimed by someone else or kicked into the long grass of feasibility studies and str...

Branding. That's so last century, right? Branding used to matter because you didn’t always know what you were buying. It was a promise that the product or service you were forking out for would reach a certain level of quality. But now all the information you need...

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Why just being different isn’t enough to get you noticed

May 9, 2018

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