We live in a world of noise. The proliferation of digital channels means we see many more marketing messages than we did in the past...

“Branding is dead. Everybody finds out about products on social media or review sites these days, so don’t spend your money on marketing, use it to make your product better instead.”

For a lot of entrepreneurs, this sums up their view on marketing. The trouble is, there...

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Why just being different isn’t enough to get you noticed

May 9, 2018

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Alpha Century Ltd. is registered in England & Wales with company number 8517132

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