“Branding is dead. Everybody finds out about products on social media or review sites these days, so don’t spend your money on marketing, use it to make your product better instead.”

For a lot of entrepreneurs, this sums up their view on marketing. The trouble is, there...

You’re sitting in a meeting and you’ve got a great idea. You know it will have a huge impact on your company’s future. You also know that, if you mention it, it’ll either be rubbished, claimed by someone else or kicked into the long grass of feasibility studies and str...

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Why just being different isn’t enough to get you noticed

May 9, 2018

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